Takealot.com

We’re takealot.com, and we’ve built our business on the simple principle that our customers come first.

Our business is retail and we strive to have the widest range of products and the best possible customer service on the African continent. We’re doing it by employing great people and developing innovative, cutting-edge tech.

But that’s what we do. It’s not who we are. We are all about our customers. We want to be the most customer-centric online shopping destination in Africa – to make online shopping so easy and seamless that everyone will feel comfortable doing it.

We want to know our customers. We want to be a part of their lives. We want each experience they have with us to leave them with a smile, whether it’s a confirmation email, an added detail on the packaging or even the return of an unwanted or damaged order.

Sure, we’re only human and we make mistakes, but when we do, we confront them honestly, openly and immediately, doing everything we can to make things right.

We’re takealot.com

Takealot.com’s mission is to be the most customer-centric online shopping destination in Africa, and has built a foundation on the simple concept that the customer comes first.

The success of the business is based on its ability to delight customers with amazing customer service. Takealot.com is dedicated to improving the customer experience, from the moment you arrive on the website or app and place an order to when it arrives at your door.

Our roots

Takealot.com was officially launched in June 2011, following the successful acquisition of an existing ecommerce business called Take2 by the US-based investment firm, Tiger Global Management and Kim Reid in October 2010. Today, takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent.

The business was initiated with a simple vision in mind: To be the largest, simplest, most customer-centric online shopping destination in Africa. It has rapidly evolved since inception, opening and expanding warehouses in Johannesburg, Durban and Cape Town, while expanding department selection to over 21 departments across Electronics, Lifestyle, Media & Gaming and Fashion.

For takealot.com, 2014 was a truly pivotal year with the announcement of a $100m investment from Tiger Global. This was quickly followed by the purchase of Mr Delivery – which gave the business ownership over its own logistics network through the Takealot Delivery Team division (formerly Mr D Courier) and its own app-based on-demand food delivery service through the MR D Food division.

The same year saw the successful acquisition of Superbalist.com, a curated design and fashion website, and culminated in the announcement that Naspers-owned Kalahari.com would be merging businesses with takealot.com – building the premier online shopping destination in Africa. The merge was successfully completed on 1 May 2015 when all Kalahari customer accounts were successfully transferred to takealot.com.

Beginning in early 2018, Naspers increased its investment in takealot.com to 96%. In October 2018, Superbalist.com and Spree (also part of the Naspers family) merged to provide customers with the latest on-trend local and international fashion.

Now, takealot.com is South Africa’s largest, most innovative ecommerce retailer, with over 2000 employees. At the core of everything we do is our customer. We are passionate about providing great customer experiences, beginning with the moment you land on our site or app, until the product you order is delivered safely into your hands.